Creating a Montessori-inspired identity for a 100% natural brand
Lilikiwi develop 100% natural hygiene products for kids. They draw inspiration from positive education methods to teach children healthy personal hygiene practices. The goal is to encourage them to take care of themselves and be independent. Sandrine Dubois created the mascots and we worked together on the whole brand identity.
CLIENT: Lilikiwi
ROLE: Brand identity, logo, web design
Logo
We wanted the logo to focus on the autonomy that the brand brings to children. We created papercut letters inspired by manual activities for kids. The dots of the "i"s also use Montessori geometric shapes, emphasizing the notion of learning in a playful way.
MASCOTS + LOGO
The mascots already existed before we created the logo. Lili is the fearless little rhino and Kiwi is the nerd bird. We wanted the illustrations and logo to complement each other. The colors of the logo are based on the characters, using the same size ratio.
The mascots already existed before we created the logo. Lili is the fearless little rhino and Kiwi is the nerd bird. We wanted the illustrations and logo to complement each other. The colors of the logo are based on the characters, using the same size ratio.
Brand Identity
The geometric shapes of the logo allowed us to create graphic patterns that give hygiene photos a more playful look. We also created a library of shapes (waves, leaves...) and textures to bring a natural touch to the images.
We developed the brand identity on presentation slides, video storyboards and Instagram posts.
Website
The website is essentially an e-shop platform destined to sell the products in a straightforward way. We used a Prestashop template as a starting point and added our graphic principles to give the website some personality.
Those are examples of the main pages of the website. Thanks to Frédéric Tristant who worked on the technical side of the website.
"I wash my hands" campaign
For the launch of Lilikiwi's first product, (a gel handwash) we created a campaign to teach kids how to wash their hands by themselves. We took inspiration from a nursery rhyme to help them remember the important gestures. Thanks to Nina Prevautel for her incredible work on the hands design and animation.
CHARACTER RESEARCH
We created new friends for Lili and Kiwi. Each animal represents a gesture in the hand washing process.
We created new friends for Lili and Kiwi. Each animal represents a gesture in the hand washing process.
POSTER
We adapted the video content on a waterproof poster to use in the bathroom.
We adapted the video content on a waterproof poster to use in the bathroom.
Thanks
You can learn more about Lilikiwi and buy all their products ;) on its official website. Thank you to Tao Xu, creator of Lilikiwi who trusted us and worked closely with us on all the steps of the brand identity creation.